When creating social media posts and marketing campaigns, it is important to understand the image and video formats and sizes, to ensure you are maximizing your use of . Below are some details on the optimal sizes for sharing images on social media.
NOTE: Multimedia format is defined as posting image(s) and video(s) together in a single post.
Here are the best sizes for sharing images on social media:
VIDEOS
| Format | Maximum File Size | Duration | Aspect Ratio | No. of Video | MultiMedia | |
| Facebook Pages and Group | MP4 MOV | 1 GB | 1 sec - 20 mins | Between 16:9 and 9:16 | 1 Video | Not Allowed |
| Instagram Business Profile |
MP4 MOV | 100 MB | 3 sec - 60 sec | Between 4:5 and 16:9 | 10 Video(s) | Multimedia format is allowed for carousal- can add image(s) and video(s) together |
| Linkedin Profile and Pages | MP4 MOV | 200 MB | 3 sec - 30 mins | Between 1:2.4 and 2.4:1 | 1 Video | Not Allowed |
| MP4 MOV | 512 MB |
0.5 sec - 140 sec | Between 1:3 and 3:1 | 1 Video | Not Allowed |
|
| Tiktok | MP4 | 50 MB | 3sec - 60 sec | 540 pixel resolution | 1 Video | Not Allowed |
| GMB | - | - | - | - | - | Not Allowed |
IMAGES
| Platform | Format | Maximum File Size | Aspect Ratio | No. of Images | MultiMedia |
| Facebook Pages and Group | PNG JPG GIF | 10MB | Recommended - need to keep the Width*Height - 1280 x1080 Minimum 600 x 315 pixels |
Unlimited Image(s) - Recommend to post 10 Image(s) or less | Not Allowed |
| Instagram Business Profile |
PNG JPG | 8MB | Square, or between 1.91:1 and 4:5 Landscape: 1080 x 566 pixels Portrait: 1080 x 1350 pixels Square: 1080 x 1080 pixels |
10 Image(s) | Multimedia format is allowed for carousal- can add image(s) and video(s) together. |
| Linkedin Profile and Pages | PNG JPG GIF | 8MB | Maximum 6012 pixels x 6012 pixels |
9 Image(s) | Not Allowed |
| PNG JPG GIF | 5MB | Recommended - need to keep the Width*Height - 1280 x1080 |
4 Image(s) | Not Allowed | |
| Tiktok | - | - | - | - | |
| GMB | PNG JPG | 10MB | Must be greater than Width*Height - 250*250 | 1 Image | Not Allowed |
Pro Tips:
- Various sizes and types of images work for different things. Two ‘go-to’ sizes are:
- Vertical/portrait: 800 pixel x 1,200 pixel
- Horizontal/landscape: 1,024 pixel X 512 pixel
